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Set up P.S.H. Food Processing Ltd. and start operating Thailand 1st
coconut milk factory, manufacturing pasteurized coconut milk for local market under SAMUI Brand and canned coconut milk for export.
Established a small size factory to serve the local market. Selling whole
coconuts & fresh cut coconut meat & freshly squeezed coconut milk.
Chef’s Choice family establish coconut store.
1930
1954
Co-development with researcher to invent canned coconut milk.
1970
1972
Changed company name to Chef’s Choice Foods Manufacturer Co., Ltd. and started
shipping out canned coconut milk to North America, Europe and Oceania.
1978
1989
Extend new product lines including canned tropical fruits, market expansion to all continents.







Present
Samui brand continues delivering exceptional quality products with an innovative mindset. Every product is crafted with love and care for the environment with the utmost ease
Our Story




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